Often praised as “the glue that holds our community together,” the Key Peninsula News is the only independent, reliable source of local news. Businesses, government agencies and service organizations depend on the newspaper to communicate with their constituents. Readers depend on the paper for connecting with the community.
For more than four decades, “the Voice of the Key Peninsula” has provided news, features and columns with local viewpoints. Began in 1974 as a newsletter for the Key Peninsula Civic Center Association, the paper has been financially and editorially independent since 1989, sharing 501(c)(3) nonprofit status with the KPCCA.
A full-time editor is supported by part-time editing, layout/design, operations, bookkeeping, webmaster/social media and ad sales staff, together with volunteer reporters, photographers, copyeditors and a distribution team ensuring monthly delivery of a well-written, informative newspaper.
The team has won numerous awards at the Washington Newspaper Publishers Association “Better Newspapers” annual competition. Membership in the Independent News Network connects the KP News with national independent news organizations and allows participation in NewsMatch funding through the Fund for Nonprofit News at the Miami Foundation.
Each month, 8,500 papers are mailed to Key Peninsula households from Wauna south to Devils Head, with another 2,000 distributed through sites on the Key Peninsula and surrounding community libraries, grocery stores, businesses, hotels and visitor centers. Our popular website and Facebook page add 18,000 monthly viewers for a combined readership of nearly 30,000.
While traditional for-profit newspapers are struggling, our circulation has grown by 16% since 2018 and our generous donor base continues to multiply. In 2019 income from ad revenue and subscriptions covered 79% of our operating costs. Donations, grants and underwriting made up the remainder of our budget. We are proud to have our operations underwritten by grants from the Fund for Nonprofit News at the Miami Foundation, The Angel Guild, and The Rotary Club of Gig Harbor.